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The Stadium Strategy Files

Deep dives into the economics, design, and business strategy behind the world's most expensive sports venues. Data-rich, ROI-focused, and built for the future of live experience.

The Stadium Strategy Files

🏟️ $862 Million for 35,000 Fans?

Jul 26, 2025

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4 min read

🏟️ $862 Million for 35,000 Fans?

Inside the Most Expensive College Football Stadium Ever Built — and Why Northwestern Thinks It’ll Pay Off

Samuel Rogers
Samuel Rogers
Blunt Insights

Blunt Insights

Data-backed breakdowns of sports, business, and money. Where numbers deliver real-world clarity.


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